Not only does Idlewild have a great and meaningful local history in the Fraser Valley, but it also lends itself to some great branding, which is why we have also adopted it as our name. In keeping with the duality, we have split our spirits and cocktails into two fantastic series, the Idle Series and the Wild Series. The Idle Series will be the more standard line of products, and would be exactly what you need if you were to go to the store looking for an excellent vodka/gin/whiskey/rum to either sip or make cocktails with. We will use a fairly standard grain bill/botanicals for these products, so that you can purchase it with confidence that it will have the overall flavor profile you are used to from products of the same type.
Anyway, we just got back the label artwork for the Idle Series, and we are very excited about it!Images attached below for your viewing pleasure: